Capability & Philosophy Affiliations & Partnerships
Proven techniques •  Telephone surveys •  In-depth interviews     (in-person and telephone) •  Mail surveys •  Intercept surveys •  Focus Groups •  Community Forums Strategic objectives •  Attitude and behavior     measurement •  Customer satisfaction     assessment •  Public education •  Member/customer profiling •  Image awareness     assessment •  Message testing •  Tracking surveys •  Pretest/post-test surveys	Marketing Research Association MRA promotes excellence in the opinion and marketing research industry. The organization also acts as an advocate with appropriate government entities, other associations and the public.
	American Marketing Association AMA is an international marketing organization that provides essential resources on relevant marketing information to experienced marketers all around the world.
	Sacramento Valley Chapter of the American Marketing Association Aurora Research Group principal Dawn Morley Chavero is a member of the 2003-04 Board of Directors for the AMA Sacramento Valley.
	Council for Marketing & Opinion Research CMOR promotes and advocates survey research by working on behalf of the industry to improve respondent cooperation and promote positive legislation that impacts the survey research industry.
	Council of American Survey Research Organizations CASRO is the trade association of survey research businesses whose purpose is to communicate, to educate, to protect and to represent companies and research operations in the United States, Canada and Mexico.
	2618 Stoughton Way Sacramento, CA 95827
	Telephone 916.363.8682 Facsimile 916.363.7773
	email morley@auroraresearchgroup.com