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Proven techniques
- • Telephone surveys
- • In-depth interviews
(in-person and telephone)
- • Mail surveys
- • Intercept surveys
- • Focus Groups
- • Community Forums
Strategic objectives
- • Attitude and behavior measurement
- • Customer satisfaction assessment
- • Public education
- • Member/customer profiling
- • Image awareness
assessment
- • Message testing
- • Tracking surveys
- • Pretest/post-test surveys
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 Personal
accountability
Founded in Sacramento in 2002, Aurora Research Group operates under
the hands-on direction of principal Dawn Morley-Chavero, who personally
manages all projects from conception to completion for local, countywide,
statewide, and multi-state programs and campaigns.
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Efficient strategy
Aurora Research Group customizes its design for each project by
focusing on the client's objectives. By assembling teams of experts
that best serve each customer's needs, Aurora Research Group can
provide research that is on target, on time, and on budget.
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Cultural sensitivity
Aurora Research Group offers bilingual Spanish/English research
capabilities, including bilingual interviewing and Spanish-language
focus groups. Ms. Morley Chavero has lived and worked in Spain,
Mexico and Costa Rica, enhancing her fluency in the Spanish language
and her cultural awareness.
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2618 Stoughton Way |
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Sacramento, CA 95827 |
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Telephone 916.363.8682 |
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Facsimile 916.363.7773 |
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